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What is the Keratin Hair Treatment (Brazilian Blow Dry)?


This revolutionary process softens, shines, straightens and makes the hair healthy. It penetrates the hair repairing internal damage and coats the hair preventing further damage. The results are smooth, silky and straight hair. It is not a chemical that restructures the hair. It is a replenishing treatment that reconditions and protects the hair from water and heat damage while enhancing it's natural shine.


The Keratin Hair Treatment is excellent on all types of chemically treated hair (bleached, hi-lights, colored, permed, relaxed or previously straightened. It is excellent for getting rid of curly, frizzy, damaged, unhealthy, dull, mistreated hair.


The Keratin Hair Treatment can be used on children (6 years and older), teens and adults (men and women).


The keratin treatment I use does not contain strong chemicals to open and close the hair cuticle in an effort to straighten it. It only coats the hair. It does not break the bonds of the hair shaft like relaxers or permanent straighteners do. Keratin is a natural substance which comprises approximately 88% of your hair.


This system is designed to eliminate frizz, tame unruly curls and smooth out the waves without making it too flat unlike other straightening treatments. Although the application is similar to other straightening services where straightening irons are used to seal the product into the hair cuticle, this solution is gentle and is designed to condition from root to tip. What sets this system apart from the rest is that this product has been designed for coloured or processed hair including bleached hair! In fact the worse the condition, the better the result!


Unlike permanent straightening systems, the treatment can be use on all hair, including chemically treated hair (coloured, permed, relaxed, highlighted and bleached) which means all clients can benefit no matter how damaged your hair. And the system will improve your hair's condition and strength.


It's kind on your hair - improving the condition by adding Keratin the natural protein of hair. This treatment restores hair resiliency: humidity, rain or sweat will no longer affect the hairstyle. No more frizzy hair!


Some clients may still have a slight wave but hair is much more manageable after treatment and reduces the amount of time required to style hair dramatically. Others require some blow drying and minimum styling time.


The result fades progressively with every wash. So the effect can last anywhere from 1 - 3 months.